If Your Online Marketing Goes Unnoticed, Everything Else is Smoke.
The real estate marketing is often confused with selling real estate. Several agents mix sales and marketing activities to attract clients and properties with the consequent result that it is not very successful. Expert agents are clear about real estate marketing and apply it first to be able to find plots of sale in Islamabad or just real estate easily and quickly later.
Let’s see, then, what is the difference between sale and real estate marketing. Marketing are all the activities that a real estate agent carries out, to get and contact his potential clients. The sale is all those actions that a real estate agent implements to convert those potential clients into clients, closing the sale of a property.
As you can see, real estate marketing precedes the sale and if it is not well planned, sales will be difficult to achieve.
One of the causes of the low productivity of an independent real estate agent is that it focuses too much on the sale and neglects its own real estate marketing. If you don’t feel the foundations of your personal real estate marketing or your agency, you won’t be able to get many sales. In other words, you have to know how to attract qualified customers in different media and get them continuously. If you don’t have qualified information requests, few sales will generate.
With your personal real estate marketing you will know how to reach your potential clients without the need for a bulky budget. You need to know how people seek information about the purchase, sale or rental of a property, property, land, etc. online and offline to be able to attract them and begin the task of helping them buy a property. . Every agent needs a personal real estate marketing strategy .
A successful marketing campaign makes sales easier and faster . Your goal with your personal real estate marketing is to obtain requests for information from qualified clients and this is achieved by generating credibility and trust. Something that is not earned in 1 day or with an online ad.
Let’s see next which are the 5 keys of the real estate marketing on which you must focus your business. Work on these 5 pillars and you will never have problems with recruitment. Not from owners, nor from potential clients.
| Key nº.1: The Real Estate Marketing of Contents .
The real estate marketing content is to provide your customers valuable information to help them make a decision on the purchase, sale or lease of any property or property. Quality information that is distributed free of charge before meeting the potential client to generate credibility in you as a professional.
Today, real estate content marketing is the strategy that guarantees a real estate agent to position you well in a certain area quickly. Implementing a content strategy takes planning, resources and time like it took 2 years for Park View City to come up with an effective marketing strategy.
Enough office work, know how to write, choose photos and images, gather information, graphic design and various other activities. The positive of all this work is that it will serve you for many months. For this reason, real estate content marketing is used in all sectors or areas. The results show that investment in time and money is highly profitable.
Emerging agents, trained and visionary real estate agents , use real estate content marketing to gain the ground for traditional agencies in their area. In their personal marketing plans they invest time in writing and designing guides, reports or e-books, and videos full of advice and recommendations that they distribute throughout the network and are appreciated by people who need first-hand information so as not to make mistakes when Decide to buy or sell. In this sector, if you want to sell, educate first and do it for free.
| Key nº.2: The Real Estate Marketing Strategy.
Every independent real estate agent needs to establish a personal real estate marketing plan and strategy before starting the sale task. Let’s not say a real estate agency or a promoter.
You have to sit down and design a plan according to your personal situation and your area . You have to write your own real estate marketing plan , because you must work as a company. Your business is your company. You need to establish what your strengths and weaknesses are in your market; what means you have available to capture customers and how to use them; who is your competition and how can you compete with it; Know what is the potential of the market in your area, what is your real target audience and set goals and budget. There are still those who think that with a couple of ads on a real estate portal you will sell a property. It may be, but this is the exception.
You need to establish a personal real estate marketing strategy to make the right decisions. You should not venture to invest in online advertising without first doing this strategic work. This is where many real estate agents fail . They are in a hurry to sell, they prepare a home marketing plan in their mind and intend to sell real estate every month. The imporvisation is mediocre.
| Key nº.3: The Real Estate Video Marketing.
This is one of the keys to success in this sector. The video is being imposed online as the preferred means of communication for customers. The video marketing real estate not only refers to present your property with a video; but above all, present your real estate service on video . You will verify that you capture more clients with your informative, corporate and zone videos than with your real estate videos. It’s more; Your real estate videos will not be able to sell the property if they are not supported by other videos. There is something about the re-production lists on YouTube .
Every real estate agent must integrate real estate video marketing into their recruitment strategy and learn to record and produce quality videos. You have to invest time and money to acquire the right material and use software to produce your own videos.
In video it is not a novelty. It is here to stay and in the near future 70% of online content, (say Google and Facebook), will be consumed on video . Just don’t think that the text will be outdated. The video will be used more as a complement to the texts than to replace them.
Agents who use real estate video marketing are attracting very good customers through this medium. Customers who make decisions quickly. What’s more, if you want to sell luxury homes, use the video. The photos help, a good description helps. Both are essential. However, the video is the main trigger for the photos to be seen and the text read more carefully.
| Key nº.4: The Real Estate Marketing E-mail.
You cannot send an email to a potential client without first thinking about it and structuring it well. Email is the main means of online communication and yet few agents dominate the art and science of email real estate marketing. Yes, I said the principal . There is no online media that shadows the email. For this reason, all real estate marketing campaigns on social networks and search engines rely on email to obtain profitability. Even video marketing.
Every real estate agent must learn to write emails that cause a response; Use the “subject” as an attraction for your customers to open their emails. They must learn to say a lot in a few words, to send personalized messages and to work with time-saving templates. Ah! and familiarize yourself with the email sequences and with the auto responders.
The marketing real estate email is more than just writing emails. Real estate agents who have created a continuous flow of information requests use email marketing and auto responders to create databases and message sequences that “guarantee” a percentage of customer request conversions.
You have to learn to establish this system and apply real estate email marketing to capture online. Imagine what you could achieve by associating email marketing with real estate video marketing.
| Key nº.5: The “Branding” Applied to Real Estate Marketing.
The 4 previous keys of real estate marketing are based on time when personal branding is created and maintained . If you have a business you want to have it for many years and of course you want to increase your fees every year and improve your prestige in the market.
This will only be achieved with personal branding that is an important part of real estate marketing. The personal image that you transmit must be the correct one and endure over time. Personal branding has a lot to do with after-sales , with the perception of your real estate service and with your knowledge of the market.
More and more independent agents tend to specialize to differentiate themselves in the market and improve their personal branding. Specialize in new housing, offices, reforms, investment, 2nd occupancy housing, commercial premises or land sales.
Start applying these 5 keys of real estate marketing to your business and you will see how to capture clients and properties will stop being a problem for you. Selling 2-3 properties per month is not impossible, as evidenced by many agents who correctly apply real estate marketing in their business.
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Another article in this blog that may interest you: “The Real Estate Professional who Sells More than 3 Properties a Month”.